Lyon, France – May 12th, 2026 – Hirsch Group, a global leader in high-assurance security solutions, is pleased to announce the appointment of Jackie Grant as Chief Marketing Officer (CMO). This strategic appointment marks a new chapter in the Group’s development and reflects our ambition to fully embed marketing as a key driver of growth, brand value, and international expansion.
Jackie Grant first joined Hirsch Group eight months ago in an interim capacity. Following a period of close collaboration with the Group’s teams worldwide, she now officially takes on the role of CMO.
“Appointing a Chief Marketing Officer is a key milestone for Hirsch Group. Marketing now sits at the heart of our growth strategy. Jackie’s vision and international experience will be instrumental in accelerating the global rollout of the Hirsch brand and strengthening our presence across markets.” Eric Thord, CEO, Hirsch Group
"Hirsch Group has more than 45 years of legacy, a strong global presence, and genuine ambition. The foundation is there. The opportunity now is to build on it with the clarity and consistency that a truly global brand demands."Jackie Grant
Marketing at the Heart of Hirsch Group’s Growth Strategy
The creation of a Chief Marketing Officer role is a major step in Hirsch Group’s ongoing transformation. It underlines the Group’s commitment to structuring and strengthening its global marketing function, fully integrating it into the company’s strategic development.
As we continue the global rollout of our unified Hirsch brand, marketing now plays a central role in supporting business acceleration, expanding into new markets, and reinforcing our impact in established regions.
Over the past eight months, Jackie has worked with Hirsch’s international marketing teams to align multiple businesses under a single, coherent global brand identity.
“We’ve been unifying multiple businesses into one coherent global identity — not erasing what came before, but evolving it into something stronger, more consistent, and better positioned for what’s ahead,” she explained.
A Leader at the Intersection of Brand, Strategy and Commercial Impact
With nearly thirty years of experience, Jackie Grant brings a unique blend of creative, strategic and commercial expertise. She has built and scaled brands across FMCG, retail, B2B and enterprise environments, always with a strong focus on delivering measurable business outcomes.
“Creative by training, strategist by nature, storyteller at heart,” Jackie adds. “What’s always fascinated me is people: their psychology, their behaviour, and what moves them. That’s what great brand-building is built on.”
Her career, spanning both the creative and corporate strategy worlds, gives her an end‑to‑end perspective — from defining long-term direction to shaping customer experience and driving execution.
“It helps me connect brand, customer, and commercial impact clearly, and move quickly from idea to execution,” she said.
Building a Global Brand with Ambition
Hirsch Group sees Jackie’s appointment as a key enabler of its long-term vision: building a strong, consistent and enduring global brand capable of supporting sustained growth worldwide.
We warmly welcome Jackie Grant as CMO and looks forward to this new phase of development.
